A strong digital presence isn’t optional—it’s essential. With 97% of homebuyers beginning their search online and 68% of leads coming from digital channels, real estate professionals without a purposeful online strategy are risking visibility and missed opportunities . Highly engaging content makes a real impact too: video listings generate 49% more qualified leads, and consistency on platforms like Facebook and Instagram can boost website traffic by up to 300%.
That’s where Wave Strategies comes in. We don’t just post—we implement essentials like high-quality visuals, optimized bios, and targeted ad campaigns that drive measurable leads. Our approach combines strategic content, precise ad spend, and tracking tools so every dollar works harder. This means more visibility, better-qualified leads, and greater returns—exactly what agents need to stand out, grow their sphere, and close more deals with confidence. We will implement the following essentials in the most strategic way possible to ensure and improve return on investment.
–Clean Up Your Social Media Profiles
Use a professional headshot or logo, write a benefit-driven bio, and include a call-to-action with a link.
– Google Yourself + Claim Listings
Claim and optimize your Google Business Profile. Ensure your name, email, phone, and site are consistent
across all platforms.
– Update Your Email Signature
Include links to your site and social media, and add a short CTA like ‘Book a Free Strategy Call’.
– Post Value on Social Media Regularly
Share tips, client wins, FAQs, and more. Use relevant hashtags and tag others to expand your reach.
– Optimize Your Link in Bio
Use a tool like Linktree or Beacons to provide quick access to your top resources and offers.
– Engage With Your Audience
Reply to comments/DMs, interact with ideal clients, and use polls/questions to build relationships.
– Ask for Reviews & Testimonials
Collect and share reviews from past clients. Post feedback and create a highlight for testimonials.
– Make Sure Your Website is Clear & Mobile-Friendly
Clearly state what you do, who you serve, and how to contact you. Use one main CTA.
– Use a Free Analytics Tool
Set up Google Analytics or Meta Insights to track your traffic and learn what content is working.
– Create a Free Lead Magnet
Turn your FAQs or checklists into a downloadable PDF to exchange for emails or DMs.
For more information about Wave Strategies please visit our “About Us” page.
If you are interested in working with us to implement strategy in to your marketing please visit our “Contact Us” page or “Schedule Demonstration Call” page.
Wave Strategies 